The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Featured Resources
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A History of Science
A History of Science is not a textbook, but is a guide to help parents and children study science through literature. It is intended for children in elementary grades.
Safe Young Drivers: A Guide for Parents and Teens
Sixteen is by far the most dangerous age on the road. A 16-year-old is twelve times more likely than older drivers to die in a crash as a single occupant. Put two young teens in a vehicle, and the odds of death and injury nearly double. Despite these sobering facts, the procedure for obtaining a driver’s license in most states remains minimal. Commercial driving schools, even the most competent and conscientious among them, cannot possibly provide complete instruction. This book helps to address...
Crash-Proof Your Kids: Make Your Teen a Safer, Smarter Driver
Every year, six million sons and daughters will become first-time drivers. Fifty-eight percent of them will be involved in a car accident within a year of getting their license, and a significant portion of these crashes will be fatal. But here's the good news: research has shown that car crashes can be reduced by up to 30 percent when you, the parent, are actively involved in your teen's instruction and set certain limits. In Crashproof Your Kids, certified driving instructor and dad Timothy ...
Homeschoolers' Success Stories : 15 Adults and 12 Young People Share the Impact That Homeschooling Has Made on Their Lives
Despite their growing numbers, many homeschoolers still find their experience somewhat isolating. This collection of short biographies aims to alleviate some of that loneliness. While the stories profile modern-day homeschool grads and students, famous homeschooled personalities from the past are offered up early in the book for historical inspiration. John Adams, Abraham Lincoln, steel magnate Andrew Carnegie, newspaper publisher Joseph Pulitzer, photographer Ansel Adams, poet Robert Frost, and...
Classical Education & The Home School
Classical education is an idea whose time has come again. When parents see the failures of modern education, they look for better solutions and classical education is one that has been tested in the past and found to be good. For the Christian home educator, the classical education model is a path to joy and success.